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Your Opinion Counts

Mobile Email Funded Through Advertising Survey

Mobile email is becoming increasingly popular, and many mobile operators are now seeking to fund this service and content using the revenue generated from advertising. We would like to ask you a few questions about your opinion on ad-funded mobile email. This survey should only take five minutes to complete.

Many free webmail accounts are subsidised through advertising. Do you currently use any webmail accounts, such as Gmail, Hotmail, Yahoo?

Yes (Please specify)
No
I don't know

Have you ever responded to, or made a purchase decision based on, any advertisement which are present on those web sites?

Yes
No (Please explain why)

Please imagine there is a company offering a mobile email service for free, in return for subscribers looking through a specific amount of adverts on their handsets, or having adverts within the email itself. Would you consider using such a service?

Yes
Maybe
No (Please explain why)

If you did opt for such a service, what sort of advertising would you be prepared to receive?

General adverts on anything
Adverts targeted to things that interest me
Contextualized advertising based on the subject / topic of the email

Imagine you are interested in a particular product, and you receive a special offer or a discount on a similar product on your mobile phone through an ad-funded mobile email. Would you consider responding to such a targeted advert from your mobile?

Yes, I would click the link on my mobile
Yes, but I would wait to check it from my desktop PC / notebook
I would not respond

Which advert do you believe you would be most likely to respond to?

Advert within an email on my mobile
Advert within the mobile browser / operator portal on my mobile
Adverts I see on my PC
None

Realistically, what is the monthly price that you would be willing to pay for an ad-funded mobile email service?

I would only consider it if it was free
GBP 2-5 / USD 4-10
GBP 5-10 / USD 10-20
GBP 10-15 / USD 20-30
GBP 15+ / USD 30+

Who do you think ad-funded email will be most popular with?

Large organisations
Small businesses / SMEs
Individual business people (Prosumers)
General consumers

Do you think ad-funded mobile email will accelerate the take-up of mobile email as a mass market service amongst consumers?

Yes, it will have a large impact on take-up of mobile email
Yes, but it will only make a small difference
No, it will have no effect at all
I don't know

Do you have any other comments on ad-funded mobile email that you would like to share with us?

About You

Do you currently use a mobile email service on your handset?

Yes
No (Please explain why: E.g. I don't need it, my handset does not support this feature, etc.)

What kind of email accounts do you have access to on your mobile?

None
Consumer email (Please specify: Gmail, Hotmail, Yahoo, etc.)
Business email (Please specify: Microsoft Exchange, Sun Java System Communications Suite, Lotus Notes, etc.)
Both

What is your age?

Under 18
18-24
25-44
45-64
65+

What country are you a resident of?

What make / model of handset do you own?

Feature phone (Please specify: E.g. Nokia, Sony Ericsson, etc.)
Smartphone (Please specify: E.g. BlackBerry, Windows Mobile, etc.)

Finally, we may be conducting further research into this topic and others in the future. Would you be willing to help us with our research?

Yes (Enter your email address)
No




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