Snippets - July, August, September 2008

Synchronica Acquires AxisMobile Assets

August 18, 2008. - Malar Velaigam from Investors Chronicle about the acquisition of AxisMobile:

Synchronica can also exploit AxisMobile's Eastern European and Russian position. And it has raised GBP 5.1 million to execute its overseas growth plans which will see the group expand across Asia, the Middle East, Africa, Eastern Europe, and Russia.

Read the full story

---

Synchronica up on Acquisition, Funding

August 18, 2008. - Colin Gibbs from RCR Wireless News writes:

Synchronica which last year inked a deal to provide software to Sun Microsystems Inc. hopes to integrate AxisMobile's technology as it expands its footprint in emerging markets, such as Eastern Europe and Russia. The company also announced a new USD 10 million round of funding, vowing to use the cash to grow its business in Africa, China, Latin America, and the Middle East.

Read the full story

---

Synchronica Acquires AxisMobile, Broadens Mobile Email Reach

August 18, 2008. - Andrew R. Hickey from ChannelWeb states that the AxisMobile acquisition will also boost Synchronica's footprint in several emerging markets:

And emerging markets are a hot bed for mobile email. According to research firm Informa, there will be 4.81 billion mobile phone subscribers by 2012, with the next billion coming from emerging markets.

Read the full story

---

Networking People - 1 Handset at a Time

August 18, 2008. - FinnCap writes about Synchronica's acquisition of AxisMobile:

Far from being an impractical status symbol for the odd high-powered executive in the 1980s, mobile devices are now an intrinsic part of everyday life. Mobile email for mass market consumer handsets is now the logical next step for network operators and handset manufacturers. Synchronica is exceptionally well positioned to take advantage of this disruptive expansion and is on its way to become the market leader providing mobile email for 'the rest of us'.

More information about the institutional broker and corporate advisor

---

Synchronica Buys AxisMobile, Raises New Funding

August 18, 2008. - Reuters reports:

Synchronica Chief Executive Carsten Brinkschulte said the acquisition gave the group a leading position in mass market mobile email technology and took it into new markets in Russia and Eastern Europe: "We are aiming to build the market leader in the mass market mobile email space."

Read the full story

---

Synchronica to Buy AxisMobile

August 18, 2008. - Anil Sharma from TMCnet writes:

Synchronica believes that the AxisMobile acquisition will give it an immediate access to technology necessary to better exploit the emerging markets opportunity complementing Synchronica's Mobile Gateway with a clientless solution for WAP phones, as well as email-to-SMS and email-to-MMS gateways enabling even the most basic phones to send and receive email.

Read the full story

---

Synchronica to Buy Axis Business

August 18, 2008. - Robert Tyerman from Growth Company Investor:

According to Chief Executive Officer Carsten Brinkschulte, the enlarged company will be able to strengthen its competitive position in key markets and exploit opportunities for cross-selling and upselling among its different customers.

Read the full story

---

Synchronica Buys AxisMobile for USD 4.9 Million

August 18, 2008. - Evan Koblentz from Wireless Week writes about the acquisiton of AxisMobile by Synchronica:

Synchronica's software can now include email-to-SMS and email-to-MMS features along with numerous attachment file formats, officials said. The deal is also noteworthy because AxisMobile gives its new owners a wide international customer base. Synchronica CEO Carsten Brinkschulte, in a statement this morning, said his company "now has sufficient mass and funding to take advantage of the outstanding opportunity to exploit the commercial potential of mass market mobile email."

Read the full story

---

Eastern Promise for Mobile Technology

August 2008. - Kent Messenger reports:

Sending emails to mobile phones in the Middle East and Africa has become easier thanks to a deal with a Kent firm. Under the deal, Synchronica, based in Tunbridge Wells, is supplying its BlackBerry-like technology to Emircom, a service provicer in the Middle East, for use by business people and other customers across the Middle East and Africa.

More information about the newspaper

---

27 Ways to Boost Your Web Traffic

July 2008. - Dan Matthews from the entrepreneur magazine Real Business writes:

When Apple's iPhone first came out, it couldn't connect to Microsoft Outlook, so mobile email company Synchronica sent out a press release offering a 60-day free trial of its service, allowing people access to work email through the phone. "From that one press release we gained 15,000 users", said CEO Carsten Brinkschulte.

More information about the magazine

---

Africa Gets Mobile Email

July 2008. - Mobile Handset Analyst fortnightly research service:

Mobile email and synchronization technology provider Synchronica is aiming to bring BlackBerry-like services to the African mass market, using its push email infrastructure software. Synchronica is in trials with three operators, and two others have already licensed its software.

More information about the newsletter

---

Telecoms

July 2008. - The Daily Telegraph reports:

Synchronica said it has licensed its mobile email software Mobile Gateway to United Arab Emirates-based Emircom. The deal marks Synchronica's first application service provider win in the Middle East and Africa region.

More information about the newspaper

---

Flight Club

July 2008. - Peter Bartram from Director Magazine writes about Synchronica's move to expand its development department outside Britain:

Synchronica is just the kind of growing high-tech company that Britain needs to encourage if it's to remain internationally competitive in the future. The Tunbridge Wells firm which listed on the AIM stock market in 2004 and reported a turnover of GBP 2.1 million last year is about to double the size of its research and development staff, creating more than 20 new well paid jobs.

Read the full story

---

Synchronica Opens the Email Gateway to African Mobile Operators

July 16, 2008. - Bhavana Navuluri from Computer Business Review quotes Carsten Brinkschulte in an article about Synchronica launching Mobile Gateway in Africa:

This makes it ideal for Africa where the addressable market is dominated by low-end devices. With Mobile Gateway, operators can finally offer their subscribers a BlackBerry for the masses.

Read the full story

---

Synchronica Targets Africa for 'BlackBerry-alikes'

July 15, 2008. - Proactive Investors reports that Synchronica has licensed Mobile Gateway to two major mobile phone operators in Africa:

Mobile Gateway provides consumer and business users with built-in consumer email services, such as Yahoo or Gmail, and business services, such as Microsoft Exchange or Lotus Domino. Mobile Gateway enables the most basic mobile phones to use email.

Read the full story

---

More snippets

---

About Synchronica

Synchronica plc develops and markets industry-standard mobile email and synchronization solutions that work with the built-in email and synchronization clients of 1.5 billion mobile devices. The new email-to-SMS conversion brings mobile email to every mobile phone on the planet. Mobile operators, device manufacturers, and service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to their consumer and corporate customer base. Products include the push email and synchronization solution Mobile Gateway and the mass market device backup solution Mobile Backup. The headquarter is in England, the development center in Germany. With presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com